Born to Move.
Built for Women.
We create performance-first activewear that celebrates the strength, power, and beauty of every woman who chooses to move.
We create performance-first activewear that celebrates the strength, power, and beauty of every woman who chooses to move.
It started in 2019, when our founder Jessica Hartwell — a personal trainer and avid runner in Brisbane — couldn't find a sports bra that actually worked. After years of expensive, uncomfortable options that failed at the gym, she decided to build something better.
Working with a team of textile engineers, physiotherapists, and fellow athletes, Jessica spent 18 months developing the first ActiveForm prototype — a bra that looked incredible, felt like nothing, and performed through every rep, sprint, and stretch.
What started as a personal mission became Australia's fastest-growing women's activewear brand. Today, ActiveForm Women is worn by over 15,000 athletes, gym-goers, yogis, and everyday women across Australia and beyond.
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Every design decision starts with one question: does this make women perform better? From the fabric weight to the stitch count, performance is non-negotiable.
We use recycled nylon and organic spandex in our fabrics, partner with carbon-neutral manufacturers, and ship in 100% compostable packaging.
We celebrate every body. Our collection spans XS to XXL with extended cup sizes, because every woman deserves activewear that actually fits.
Our fabrics are lab-tested for moisture-wicking, UV protection, and stretch retention. We work with physiotherapists to ensure optimal support.
Every new collection is co-designed with our community. We listen, iterate, and create products that real women actually want to wear.
Designed in Brisbane, shipped from Brisbane. We're committed to supporting local businesses and the Australian economy.
We survey our community and work with sports scientists to identify real gaps in the market and genuine performance needs.
Our in-house design team creates patterns optimised for movement, support, and aesthetics — tested digitally before any fabric is cut.
Prototypes are worn and tested by a diverse group of real athletes — runners, lifters, yogis — for a minimum of 6 weeks.
We release, gather feedback, and continuously improve. Our best sellers today are often on their 3rd or 4th generation.
We believe that making women feel good shouldn't come at the cost of the planet. Since day one, sustainability has been woven into every decision we make — from fabric sourcing to last-mile delivery.
Discover the collection that's changing how women feel in the gym — and everywhere else.
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